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Our Strategy

Our goal at PureWhite Media is simple. Our goal is to partner with you and grow your business’s bottom line through a strategic, tailored, and evolving online marketing strategy. This will extend your reach and effectively convert your target audience into paying customers.

PureWhite Media knows that every business is unique. Therefore, we are committed to providing customized, online marketing as well as advertising plans. All services rendered are based upon your business’s specific needs and budget.

how digital marketing can grow your business

The reality is, the majority of consumers will rely on the information that is provided online about a product or service before they make a purchase. With that being said, you might be wondering at this point, “How do I approach all of this? It sounds easier said than done!”. We want to assure you that there is a strategy to all of this, and once you understand it, you’ll be making sales left and right.

Digital Marketing reaches people where they spend a lot of their time and money. The customer’s first impressions of a product or service are almost always made online.

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AWARENESS

In order to make any sales, you need your customers to notice you first. Sounds easy right? Unfortunately, in this day and time, people process thousands of information a day, which makes it hard to stand out.

To stand out, you have to give your customers a reason to notice you. Catchy headlines, hooks, alluring visuals, and smart color usage are just a few things to consider when trying to get your customer’s attention.

Paid ads can help bring more awareness to your business. The best platforms for paid ads today are Facebook and Instagram.

If the customer found you organically through a Google search, then they are more likely to enter into your funnel.

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INTEREST

For a customer to be interested in you, you need to have a good story. Customers buy from people who they can relate to and trust.

With that being said, you’re going to have to put yourself out there. Are you the hero in your journey? The leader? The adventurer? What is your journey?

How did you get to this point in your life where you feel like you owe it to yourself and the world to provide something of great value?

You’ll need to develop your story and keep your message consistent. To pitch to customers, you’ll need to gain your prospects’ interest through an email sequence, releasing content consistently, providing free value, and link-clicking.

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Decision

The best way to convince your prospects to make a decision is by having a lot of customer reviews and testimonials to help them confirm. Like we’ve said before, people buy from the person they can trust.

You can also make use of retargeting ads to keep your prospects awareness and interest level high. When the prospect leaves your website, they’ll continue to see your ad everywhere.

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Action

This is the final stage – the stage where it often involves people making the purchase. Getting people to this stage is not an easy task, but once you get people here, congrats! You’ve made a conversion.

PureWhite Media Production

Calvin and Yolanda, Founders

256-679-8907

purewhitemediapro@gmail.com

Book by appointments only.