It is proven that Creative Content Marketing generates three times more leads than traditional marketing. If you want your business to rank at the top of search results, and attract more leads, and revenue, you need to create valuable content.
So, as you can see, your business do need content marketing but how can your business benefit from it without knowing what it is!
Creative content is a broad term that refers to the different types of media that companies can use to communicate and promote their products and services, and the brand itself. This includes a variety of content formats such as blogs, e-books, photos, and brochures, but it also comprises rich media assets such as promotional videos, digital ads and photography.
Now that we know what it is, let's see why your business needs it!
1. Personality
Your business needs Content Marketing because it gives your company personality. Additional content, like blogs, videos, and photo advertisements are great ways to really convey what kind of people are behind the business. This is important, because potential clients will always want to work with people who appeal to them and who they feel comfortable around. Releasing creative content allows your company to be more than just a logo or a name; it makes the business relatable and likeable. And in a world where superficial biases can sometimes take precedent, being relatable, likeable and above all, professional is definitely key.
2. Stand Out From The Crowd
Because of the internet, companies now face global competition and outsourcing issues. If there was ever a time to find a way to stand out from the crowd, now is it! Creating unique and original content is one way to start getting attention. The more creative and socially aware the content is, the greater chance there is for more people to see it, like it and share it. With social media networks like Facebook where ‘who sees what and shares it with whom’ is so important, creating original and interesting content is essential to getting the word out there about your business. Everything on the internet that goes viral has to start from somewhere, and even though viral fame may be a hard feat to accomplish, your content has the potential to at least reach a couple of hundred people if promoted right!
3. Team Building for Your Business
Creative Content Marketing can be a fun way to entice your employees to get active with the products their creating, or services that the company offers. Getting employees to create content, such as blogs, can be a great way for others in the company to learn more about the particular skill sets and ideas of one another. It also allows for employees to take a break, get creative and have a little bit of fun, all while giving your business original content it’s marketing department can use.
Creative Content Marketing is very important to any business and can really help build a company’s public image.